Video game maker Blizzard, as the dynamic (Activision Blizzard)'s Activision Publishing president and CEO of Mike Griffith in an interview yesterday that the move will be considered as the snow started acquisition activities, because the economic crisis led to potential acquisition target prices.
At present, the dynamic, as Blizzard has a three billion U.S. dollars in cash, no debt. Griffith said, "moving, as the snow holds substantial cash, at present, listed companies and new intellectual property royalties prices may decline, which has created an opportunity."
Griffith said that as the world's largest video game publishers, moving, as Blizzard is seeking to fill the product line "loophole", and further expand the international market. It is learned that the dynamic second half of this year as Blizzard will launch a racing game, but so far has not been named. Griffith said the Shooting Game "singularity" (Singularity) will also be released this year.
However, Griffith did not disclose the specific acquisition targets. He added that "We will not hold cash, and be judged on the over-heated moment, we will have our own principles of doing things."
Actin as the Blizzard released the world's most popular online game "World of Warcraft" (World Of Warcraft) and "Guitar Hero" (Guitar Hero), "Call of Duty" (Call of Duty) and so on, the company's shares yesterday at Nasdaq slipped 3 cents to 9.87 U.S. dollars. In the past year, the stock fell 28%.
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